MARKETING

Rancho La Quinta Country Club, offered at $849,500                     Tradition Country Club, offered at $3,599,000                            Tradition Country Club, offered at $3,395,000              

 
 
Home is Where Your Story Begins . . .

Marketing

Effective marketing of your property requires an extensive combination of strategic techniques. You have my commitment that I will provide you with an elite perspective to the marketing of your unique residence.  

Among the services provided are:

  • Multiple Listing Service (MLS) with professional photographs and video tour.  MLS is the "realtor's database" which is used by agents representing buyers - they query this database for available listings by community, floor plan, size and price point.  Approximately 95% of all buyers originate from this database.
  • Professional photography.
  • Personalized executive glossy flyers placed in your home for buyers and their agents.
  • Windermere Agent Caravan to view your new listing (office agents are given a tour of your home).
  • Traditional open houses.
  • Broker open house (typically in the form of a light luncheon served at the property); agents from many desert brokerages are invited and attend.
  • "Tour Factory" marketing engine which provides video tours of your property with syndication to popular websites and other search engines including the Multiple Listing Service (MLS) described above, Trulia, Zillow, Yahoo, Realtor.com, Google, YouTube, Facebook, and Craigslist, to name a few.
  • Personal email of your new listing to all Windermere agents in our Coachella Valley and Southern California Coastal offices.
  • E-marketing of new listing to large personal database; e-marketing on any price reductions to same target audience.
  • Targeted mailings to Pacific NW, Minneapolis and Vancouver BC.
  • Personalized service, such as assistance with staging, landscaping assistance, and liaison with maintenance personnel.